Lovemark

My devotion is to McDonalds.  It is comfort food and whenever you are down or want a pick me up, McDonalds always comes to mind.  The values are just that…value, family connection and fun.  As a child, you were excited to go to McDonalds.  It was a treat – a reward.  McDonalds is society today.  Everyone goes there. This includes the rich or the poor.  McDonalds doesn’t label you.  McDonalds gives you that connection and it will always be there for you.  It is kind of an emotional tie.  It reminds you of your childhood, but you are never too old to go there.  It also serves the community with Ronald McDonald houses and gives back. 

McDonalds is everywhere.  The colors of the building along with the Ronald McDonald logo makes you want to go there.  When you hear the jingle and see that big M, you crave the fries or want a big mac.  Of course after eating this fast food, your tummy may not always be as happy as your emotional being.  But, you do feel warm and fuzzy when you see this childhood memory of a place. 

McDonalds also feels like home.  They are always making new and better things - Child playgrounds, more modern décor.  The young and old always don’t mind going there instead of another fast food restaurant.  Plus you can always count on them being open…even on holidays!!!  It is such a unique place and other countries even have them.  Since Americans travel abroad, they know these McDonalds give a sense of home and familiarity. 

And, everyone always knows the consistency of the food.  The cheeseburger didn’t change from when I was a kid.  The price is always right and you always feel like you saved money after you left there.  Plus you always feel happy when you go there.  You always saw the commercials on television growing up and it was something you always looked forward to

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I remember as a child, going there and eating chicken mcnuggets.  I did the same with my kids.  Jumping in the balls and enjoying the day there was a great past time.   Every time we go there, we have a positive experience.  Of course, the only thing different is that I may chose a different type of food there than the big burgers or deep fried chicken.  Now I go for the salads or parfaits.  Still a comfort food and still that emotional tie with McDonalds.  My kids still go for the favorites…the nuggets or double cheeseburgers.  Going to McDonalds is the American way.  I think McDonalds is my lovemark because it reminds me of my childhood, which was a happy one.  No one wants to grow up and going to McDonalds brings you back to your childhood years in a way.  It definitely was a treat back then.  It wasn’t like today when you can eat there every day if you want to.  Back in the days, money was scarce and when your parents said that we were going to McDonalds, you couldn’t wait to leave to get there.